MARKETING

The joint-stock company "Plasta" is one of the largest manufacturers of plastic products in the Baltic
States. There is a railway branch line built in the territory of " Plasta". The nearest airport is located 10 km
away from the company, the nearest seaport – 312 km away and the nearest river
port – 102 km away. JSC "Plasta" was awarded 2 diplomas for successful trade,
development and good product quality: in 1999 with PE pipes for gas-mains and
fibre optics at the competition Lithuanian Product of the Year’99 and in 2000
with sewage reservoir and cover at the competition Lithuanian Product of the
Year’2000. In 2001 indoor sewage pipes and their connecting parts were granted
the highest award – medal – at the exhibition Lithuanian Products.
EXPORT: JSC "Plasta" sells the major part of its production in the market of western Europe. The products are being exported to Finland, Norway, France, Sweden, Denmark, England, Germany and Holland. In 1999, joining the globalisation process of European countries, the company considerably expanded its export to
Germany
and
Sweden
with PE pipes for
fibre optics cables.
|
Export from total sales, % |
1996 |
1997
|
1998
|
1999
|
2000
|
2001
|
2002
|
|
42,5 |
41,3 |
43,9 |
52,2 |
59 |
52 |
51,1 |
|
EXPORT |
Year |
1996 |
1997 |
1998 |
1999 |
2000 |
2001 |
2002 |
|
mln LTL |
14,8 |
17,8 |
17,8 |
21,6 |
22 |
17,9 |
19,1 |
|
mln Euro |
4,3 |
5,1 |
6,2 |
6,3 |
6,4 |
5,2 |
5,5 |
The company also attaches great importance to the local
market by increasing the wholesale and retail sales network.
|